An independent desk for UK casino comparison

This website is owned and operated by BLACKSMITH STRATEGIC MARKETING LTD (company number 14114816). Chip Chronicle is the name of this comparison site.

Chip Chronicle reviews and compares UK Gambling Commission–licensed online casinos. We do not operate games, take stakes, hold player balances or issue licences. Our pages exist so readers can weigh licensing clarity, safer-gambling tools and product quality before choosing where to register.

Company details

• BLACKSMITH STRATEGIC MARKETING LTD
• Company number: 14114816
• Registered office: C/O Compass Accounting Services The Coach House, 143/145 Worcester Road, Hagley, Worcestershire, United Kingdom, DY9 0NW
• Email: BLACKSMITH@chipchronicle.com

How we are funded

Outbound links to operators are affiliate links. If you open an account through them, we may earn a commission. That commercial relationship is disclosed on the homepage and on the affiliate disclosure page. We do not sell ranking slots.

How we compare operators

Each operator is assessed on eight checkable factors: UKGC licence presentation, game range, live casino depth, mobile and app usability, studio mix, welcome-offer type, customer support paths and overall usability. Editor verdicts (Strong, Solid, Niche) summarise the weighted result with licensing and player protection as the spine.

What we do not cover

We do not publish payment-method guides, deposit or withdrawal advice, or payout-speed claims. Those topics belong to operators and payment providers. We also do not handle account disputes — contact the casino or the UKGC complaints process for those.

Who this site is for

Adults in the United Kingdom who want a structured, licensing-led comparison before they sign up. It is not for anyone under 18, and it is not a place to chase losses or “systems”.